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| From dusk till dawn, GAP separates for the entire family, for every part of your day (via Instagram @gap) |
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| Germany's ABOUT YOU ad campaign featuring THE GAP |
For a lot of American folks who shopped their way through the 80s and 90s, nothing says classic, comfortable American style like sportswear from GAP. If you're like a lot of us who grew up buying separates from this San Francisco label, you might even still be hanging on to that old GAP sweater or jacket that has seen you through the better part of 25+ years, with pieces likely older than some of your own children - a solid testament to the durability and nostalgic appeal of the 50 year old clothing label- a label that brings to mind great memories of home, and coins well invested for wardrobe basics with a long shelf life.
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| From the streets of San Francisco, memories from a retail favorite: looking back at GAP Advertising campaigns through the years |
With recent changes in the way digital commerce has affected brick and mortar shopping institutions, GAP has been moving towards increasing their visibility in the digital marketplace vs. storefront locations, and now, after flirting with opening a smattering of physical stores in Germany for a short time, the company now partners with new a fresh new distributor for their fashion basics by way of Hamburg online fashion retailer,
ABOUT YOU. So all those comfy sweatshirts, perfectly fitting khakis, and REAL denim jeans can be yours again, without involving the cost of a roundtrip flight to America. Check out some of our favorite GAP basics available from About YOU below, now available right at our fingertips at:
ABOUT YOU/ GAP. To shop the pieces below, simply click on the product title under each photo.
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| A fresh new spin on the American gingham shirtdress, with ruching: Gingham KLEID, €75 |
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| The most versatile shorts for any almost age, body type, or personal style- these clean, tailored khaki BERMUDASHORTS , €35, are also available in pink and black. |
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| Everyday basics: live in your old school GAP logo tee with a metallic touch, T-Shirt "GAP FOIL", €20 |
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| Unbeatable quality & timeless style, in lightweight linen: HEMD in HELLBLAU, €50 |
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| Perfectly comfortable those lazy weekend at home, and on-trend enough to wear out with a simple summer blouse or jacket on hotter days "POPLIN PRINT" HOSE, €25 |
