-New Urban Beauty- New Foundation Brand Alert: Marc Jacobs Introduces "Shameless" Foundation, Includes Shades for Black Skin

Supermodel Adwoa Aboah for Marc Jacobs Beauty in the company's new campaign

The cosmetics industry continues to become more competitive than ever before as more and more international companies seek to meet the demand of consumers' need for makeup foundation fitting a wider spectrum of deep skin tones. Add designer Marc Jacobs to the growing list of beauty brands seeking to fill this need, with the introduction of Marc Jacobs Beauty Shameless Youthful-Look 24-H Longwear Foundation SPF 25. According to Marc Jacobs Beauty, Shameless "...beautifies from the inside out with innovative skin care ingredients. Broad-spectrum SPF, Blue Daisy extract, and Snow Mushroom work together to give you a more plumped and youthful look". 

The Blue Daisy in Shameless is a botanical extract that alleviates the dulling effects of environmental stressors like pollution and has also been known to help soothe reactive skin. While the foundation is oil-free, it contains Snow Mushroom, with an ingredient with an extraordinary ability to hold moisture, giving your skin a more hydrated look, and acting as nature's duplicate for the ever popular ingredient "hyaluronic acid" which now floods cosmetics shelves for its skin hydrating properties.  Shameless foundation has no ashy grey undertones its' formula, and also offers sunscreen protection.

"SHAMELESS" SKIN TONE RANGE OFFERING

Marc Jacobs SHAMELESS Foundation (€41) is available at NET-A-PORTER  and MARC JACOBS BEAUTY. To shop, click on the shop titles. 💄