NEW URBAN STYLE REPORT- Fall 2017 Color Trend: Return of the RED HOT Mama

ZAC POSEN FALL WINTER 2017-18
So we've made it through mid-season sales all across Germany and the stores are stocked with its latest inventory for fall. Want to make sense of the fashion trends you're going to see roll out periodically for the next few months? We've got you covered with New Urban Youth's Style Report series, breaking down what's hot for for the season as shown on runways in the world's four fashion capitals and satellite fashion meccas around the world. First up on the most popular color color swatch for Fall/Winter 2017?  POWER RED.  Long associated with being able to convey messages of assertiveness, courage, and passion in consumer psychology, if you're looking for a bold hue that speaks to your own sense of confidence and high energy in your personal style, power red might be just the color trend for you this season.



CREDITS (From left to right, click on the store title to shop)
Left:  ZALCOLRA RED COAT, €90 by ANA ALCAZAR
Upper Right: LE POUCH RED by THAACKER NEW YORK, €124 at WOLF & BADGER
Lower Right: PUBLIC DESIRE STRUKTURIERTE STIEFELLETTEN IN ROTEM LACK, €60 at ASOS