-New Urban COMMUNITY- Giving Back: In Honor of World Water Day, Pop Star Beyoncè Partners with Gucci to Bring Clean Water to Africa

Mothers and philanthropists: music superstar Beyonce Knowles-Carter partners with
Salma Hayek-Pinault to bring clean drinking water to Africa with the singer's charitable
org, BEYGOOD, via their joint endeavor with GUCCI,  "CHIME FOR CHANGE"

One of the theme posters for
WORLD WATER DAY 2018

Pop star Beyonce Knowles-Carter continues to advance her philanthropic endeavors in an effort to help provide clean drinking water to the world's poorest, landlocked populations.  As part of her charitable foundation BEYGOOD, the singer launched additional programs in conjunction with UNICEF in 2017 via her latest initiative "BEYGOOD4BURUNDI" to provide safe, clean drinking water to the landlocked east African nation of Burundi, with efforts to improve sanitation, basic hygiene, and water use practices.  A representative from Knowles-Carter's BEYGOOD Foundation made the official announcement to launch the program in Hamburg, Germany last year as part of 2017's Global Citizen Festival. Now, as part of yesterday's world-annual celebration of WORLD WATER DAY, the singer partnered with Italian design house GUCCI and CHIME FOR CHANGE, an organization she co-founded with Mexican actress Salma Hayek-Pinault and Gucci creative director  Frida Giannini to strengthen the voices of girls and women- with a focus on education and health. 

Together with a financial pledge from Gucci, the singer's mission is to bring water to the children of Burundi while fighting water-borne illnesses and disease. In bringing water closer to desolate locations in Burundi in schools and healthcare facilities, and in villages via boreholes, wells, and springs, the endeavor also aims to lessen the risk of dangerous attacks against young girls who must walk long distances to collect water for their families.

As a part of a global initiative set forth by the United Nations General Assembly in 1992, World Water Day is an annual designation on March 22nd of each year to celebrate and provide education about the importance of freshwater and advocate sustainable management of freshwater resources.

Each year, World Water Day highlights a specific aspect of freshwater. In 2015,  the World Water Day theme was  "Water and Sustainable Development". In 2016, the theme was "Water and Jobs," in 2017 it was "Wastewater", and in 2018 the theme is  "Nature-Based Solutions for Water". 

To date 35 wells have been constructed, with plans to expand to 80, reaching an additional 120,000 inhabitants of Burundi. BEYGOODFORBURUNDI has a goal of reaching nearly 400,000 families and children with its' programs by 2020.